湖南大众传媒职业技术学院是在原湖南银行学校、原湖南省广播电视学校和湖南教育电视台的基础上，按照“前台后院”模式组建的一所公立传媒类高职学院，由湖南省教育厅主管，湖南省教育厅、湖南省广播电视局、湖南广播电视台共建。现为国家首批骨干高职院校、湖南省首批卓越高职院校、湖南省楚怡高水平高职学校建设计划A档建设单位、原国家汉办设立在湖南的国际汉语言文化传播基地、马尔代夫维拉学院汉语中心（孔子学院）中方承办院校、全国传媒职业技术教育联盟理事长单位、湖南广播电视台节目生产基地，被誉为“广电湘军的摇篮”。

Hunan Mass Media Vocational and Technical College is a public media vocational college established on the basis of the former Hunan Bank School, the former Hunan Radio and Television School and Hunan Education Television in accordance with the "front desk and back yard" model. It is administered by the Hunan Provincial Department of Education and co-constructed by the Hunan Provincial Department of Education, Hunan Provincial Radio and Television Bureau and Hunan Broadcasting System. It is now one of the first batch of national backbone higher vocational colleges, the first batch of outstanding higher vocational colleges in Hunan Province, an A-level construction unit of the Chuyi High-level Vocational School Construction Plan in Hunan Province, the International Chinese Language and Culture Communication Base established in Hunan by the former National Office for Teaching Chinese as a Foreign Language, the Chinese undertaking institution of the Chinese Language Center (Confucius Institute) of Villa College in Maldives, the chairman unit of the National Alliance of Media Vocational and Technical Education, and the program production base of Hunan Broadcasting System, known as "the cradle of Hunan Radio and Television Army".

学院坚持立足湖南、面向全国，服务文化产业、突出传媒特色的办学定位，秉承“创意点亮人生”的校训，坚持传播正能量的学院精神，实施“引台兴校、原创强校、服务荣校”的发展战略，致力于为湖南“三高四新”战略实施、文化强省建设、传媒产业发展培养综合素质高、传播沟通能力强的创意型技术技能人才。现设有34个专业，基本形成了以“媒介内容生产”为核心，以“传媒技术”和“传媒管理”为支撑，兼及“文化教育”的专业发展格局，重点建设新闻出版与广播影视、动漫与艺术设计、新媒体技术三大特色专业群，面向全国28个省、自治区、直辖市招生，现有在校学生11000余名。

Adhering to the school-running orientation of being based in Hunan, facing the whole country, serving the cultural industry and highlighting media characteristics, the college upholds the school motto of "Creativity Lights Up Life", adheres to the college spirit of spreading positive energy, and implements the development strategy of "inviting radio and television stations to prosper the school, strengthening the school with original works, and glorifying the school through services". It is committed to cultivating creative technical and skilled talents with high comprehensive quality and strong communication ability for the implementation of Hunan's "Three Highlands and Four New Missions" strategy, the construction of a culturally strong province and the development of the media industry. Currently, it has 34 majors, basically forming a professional development pattern with "media content production" as the core, supported by "media technology" and "media management", and also involving "cultural education". It focuses on building three characteristic professional groups: news publishing, radio, film and television; animation and art design; and new media technology. It enrolls students from 28 provinces, autonomous regions and municipalities directly under the Central Government, with more than 11,000 students on campus.